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The 3 AI product stack behind ProcurePro's 8 figure valuation

Ben Buckingham
Ben BuckinghamCEO

When ProcurePro hit an eight figure valuation, they did it without a dedicated finance team. Shilpa Mohan, their Head of Operations (and technically a de facto CFO), was running the finance function for a global business operating across Australia, the UK, the Middle East, and a planned 2026 US expansion.

Not only was she running the daily financial operations, she also guided the company through their recent $15m raise.

Her own description of how she got here is telling:

I just thought, thank God we have Primary, because I would have had to brute force a lot of this stuff myself. My background isn't in finance, so I need to be able to trust who I'm partnering with, that they've got my back.”

These are the Primary products that allowed Shilpa and the team to run lean while scaling internationally.

1. Cash visibility: every account, every currency, one view

The starting point for any finance team operating across markets is visibility across accounts and currencies, but most importantly in real time. ProcurePro had accounts across three international jurisdictions with no connection between them, which meant sourcing information involved logging into multiple accounts to reconcile data. The process was slow, and the data dated quickly.

Primary's account aggregation layer pulls every bank, payment processor, and accounting system into a single real-time view. It sits on top of existing banking relationships meaning there there is no migration or switching costs.

ProcurePro turned month-end close from a week of manual work into one afternoon.

2. Yield: idle cash that actually works

The second product was what brought ProcurePro to Primary in the first place.

They had just raised a $6m Series A and were looking for a more efficient way to invest idle cash than shopping around for the best term deposit rate. Post-raise, with high momentum on growing product and expanding capabilities, investing idle money is low on the priority list for many companies and often parked given the time-consuming and tedious nature of rate comparisons.

Primary's yield product provides best in market rates while automating the entire workflow. Through the platform you have access to both Australian and US institutions, including partners such as State Street, BlackRock, Morgan Stanley, and Goldman Sachs. Automation rules can be set up in platform so that excess idle cash sweeps into institutional yield products and returns to operating accounts when it's needed.

ProcurePro is earning 4.85% on idle cash from their seed, Series A, and latest $15m round with no manual intervention.

3. FX: interbank pricing with institutional tooling

The final product addresses the question every internationally scaling business eventually faces: how much is foreign exchange actually costing us, and what can we do about it?

For most growth-stage companies, the answer to the first is "more than we realised," and the answer to the second is typically shopping for a better FX rate provider.

Primary's FX product gives finance teams interbank pricing on transfers, the ability to quantify exposure in real dollars on a single screen, and access to hedging tools in platform. For ProcurePro, moving funds between AUD, GBP, and USD on a regular basis meant compounding cost savings on every transfer, and visibility on exposure across the business.

The deeper unlock for their team was also strategic as knowing what your FX position actually is changes how you price contracts, structure international hires, and plan expansion.

The MCP layer: ask anything, in plain English

The newest addition to Primary is the MCP product.

It's a conversational layer that sits between Primary and the AI tool you're already using. The finance team can ask "Can we cover payroll across all entities next Thursday?" or create tasks like "Move anything above $500,000 in our Chase account into the BlackRock yield position overnight."

Answers draw from live data across the connected accounts in Primary. Transactions can be drafted in plain English and executed only when permission is given. The context that Primary provides to your AI tool means that finance teams can execute efficiently and with confidence.

The modern finance stack

ProcurePro scaled to one hundred million in valuation without hiring a CFO. The stack is what made that possible.

About Primary

Primary provides modern treasury management solutions for complete cash visibility, idle cash optimisation, and FX risk management - all in one platform.

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