ProcurePro uses Primary for idle cash yield generation, multi-currency consolidation and in platform FX hedging and transfers
Primary essentially saved us from having to hire a finance team while focusing on efficient scaling. We've been able to go to an eight-figure company with proper technology tools which has been essential in this phase of expansion.
Purpose, Phase, Presence + Philosophy
Purpose: ProcurePro streamlines procurement processes for construction companies, helping them manage vendors, contracts, and purchasing workflows more efficiently.
Phase: Raised $15m in May 2025, to fuel growth of AI product capabilities, scale into the US and expand further into existing international markets.
Presence: Headquartered in Australia with expansion into the UK (established), Middle East (2025), and US (2026 expansion planned).
Philosophy: Stay well-capitalised to run hard at opportunities - one foot in, one foot out doesn't work. Partner with people who have your back.
ProcurePro's Primary Problems
The opportunity cost of idle cash
After raising their seed round in 2022, ProcurePro parked the funds in a standard bank account. A lean team meant no one had the bandwidth to actively manage term deposits or chase better rates.
By the time they closed their next round in 2024, the stakes were higher and a lack of investment strategy couldn't be ignored.
Financial infrastructure that couldn't keep up with product growth
ProcurePro built strong financial foundations early, but the manual spreadsheets underpinning them weren't designed for multi-market operations.
As the team expanded into the UK, Middle East, and now the US, the processes that worked at one geography were no longer efficient for managing multiple entities.
Material FX exposure with limited visibility
ProcurePro had bank accounts scattered across multiple jurisdictions, including Australia, the UK and the US, with none of them connected or talking to each other.
Transferring between the accounts had material impact on costs that were beginning to compound.
What does Primary unlock?
- Free capital from interest: An efficient, market leading yield option to generate competitive returns on cash after a funding round.
- Global banking access: Access to banks and institutions across Australia, UK, and US for the best rates and low cognitive load to open international accounts as needed.
- Delayed finance hire: Scaled to 8-figures without a dedicated finance team by partnering with experts who understand startup finances and investing in a strong fintech stack.
I just thought, thank God we have Primary, because I would have had to brute force a lot of this stuff myself. My background isn't in finance, so I need to be able to trust who I'm partnering with, that they've got my back.
Could Primary be your smart CFO?
Shilpa’s view: what makes a smart CFO?
- Someone who knows what their future financials are doing (not just the past).
- Knows how to optimise every single part of the financial statement.
Primary: the smart CFO
- Real-time cash visibility + solid historical data = actually knowing what's coming instead of explaining what already happened.
- Yield optimisation, FX management, consolidation - automated so you can focus on literally anything else. You will thank yourself when it comes to reconciliation day.
