
Treasury Strategy Development: From Manual to Institutional
Problem
Following their Series A close, Vow's new Head of Finance Nick Barnes recognized the need to optimize $73M in strategic cash. Their existing bank offered limited options with below-market rates, manual paperwork processes, and no strategic oversight. Alternative banks provided better yields but involved complex onboarding and uncompetitive fee structures.
- [An unordered list example] one must start pondering why lists are even separated into ordered and unordered. For if they were a list, then by nature they must be ordered, no?
- [An unordered list example] one must start pondering why lists are even separated into ordered and unordered. For if they were a list, then by nature they must be ordered, no.
Solution
Following their Series A close, Vow's new Head of Finance Nick Barnes recognized the need to optimize $73M in strategic cash. Their existing bank offered limited options with below-market rates, manual paperwork processes, and no strategic oversight. Alternative banks provided better yields but involved complex onboarding and uncompetitive fee structures.
Impact
Vow achieved a 5.1% average portfolio yield compared to 3.2% from their previous term deposits. The comprehensive strategy materials generated by Primary facilitated smooth board approval, while ongoing reporting maintains investor confidence in treasury decisions.

Investor Relations: Building Board Confidence in Treasury Decisions
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- [An ordered list example] one must start pondering why lists are even separated into ordered and unordered. For if they were a list, then by nature they must be ordered, no?
- [An ordered list example] one must start pondering why lists are even separated into ordered and unordered. For if they were a list, then by nature they must be ordered, no?

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